47 Khruangbin “So We Won’t Forget”

Contemporary popular music is struggling with novelty. This is not the rantings of an old man yelling at clouds, I tend to be on the side of the kids these days rather than complaining about them. Rather, the ability that we have now to track down just about any track we want at any time, coupled with the loss of genre as tribalism, have led to there basically being no real new genres at all. This is not to say that musicians aren’t trying, but for the most part the music that is popular is the same style of music that has been popular for heading on 25 years now. 

There is a positive side to this, in that there are acts that are comfortable leaning into older genres instead of trying to fit with the new trend. Coming out with a 60s style psychedelic band to compete with grunge was not going to happen. But now, no problem at all. 

We’ve seen some examples of this already with Durand Jones and the Indicators and the Black Pumas. Let’s add that modern psychedelic style to this play list with Kruangbin’s “So We Won’t Forget.” Starting with a great rhythm of bass in drums before a heavy chorus and echoed guitar jangles in. This is a song that will get your head bopping into that figure 8 motion.